“Turnkey Oasis – Now with 9% Price Reduction!”.“Gluten-free Coastal Living Only 5 Miles from Downtown”.Align with the content and purpose of the flyerįor example, listing flyers could have headlines like:.Appeal to the target audience's priorities.Your headline will determine whether or not someone engages with the rest of your flyer content, so make it compelling. These work together to hook attention, convey key messaging fast, and direct the next step you want the recipient to take. Regardless of your flyer objective or design, your headline and call-to-action are the two most critical elements to nail. Craft an Engaging Headline and Call-to-Action ![]() Use bullet points, headlines, white space, and visual hierarchy to communicate critical information quickly. The self-service approach avoids intrusiveness.įor any format, ensure your flyer is easily comprehended at a close reading and a glance. If you have a high foot traffic physical location like a model home or office, a take-one box filled with your flyers allows passersby to grab copies voluntarily. But door hangers must be manually distributed. The unusual shape also commands attention. They guarantee that each resident will see your message. Postcard flyers are incredibly portable and have space for eye-catching imagery on one side and a more detailed message on the back.Īs the name suggests, door hanger flyers have an integrated cutout or hook to hang on doorknobs conveniently. Make sure to design the flow and layout intentionally across all panels.įor neighbourhoods with stricter mailbox rules, a 4″ x 6″ or 5″ x 7″ postcard flyer slips easily through the slot. The three folded panels (eight total surfaces, including front and back) provide room for plenty of visually engaging content. Half-page flyers are more accessible to digest at a glance.įor listings or specialised promotions, a tri-fold brochure flyer adds depth. They fit nicely into mailboxes and are easy for people to pin up on fridges or bulletin boards. Half-page flyers measure either 5.5″ x 8.5″ or 8.5″ x 5.5″, offering a nice balance of portability and usable space. However, the cost per flyer is higher, and they can be trickier for recipients to store or display easily. The large size allows ample space to showcase property photos and details or effectively promote your brand. The standard 8.5″ x 11″ full-page flyer is the most common option. Consider these factors as you determine the best format for your specific marketing goal and audience: Real estate flyers come in various shapes and sizes, each with pros and cons. The flyer message and design should speak directly to your target audience's priorities, interests, motivations, and concerns. ![]() Home preferences and needs (type, bedrooms/baths, amenities, lot size, etc.).Family size or situation (singles, couples, families, empty nesters). ![]()
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